Content For The Digital Signage
Medium used to convey information requires engaging content and digital signage is no different. From the copy to the font chosen, digital signage has certain nuances and size constrictions that need be considered in order to successfully reach the target audience. Keeping Things Simple Consider using black-and-white text for optimal legibility and include color through images and headlines. It's best to stick with dark text on a light background or visa-versa to ensure plenty of contrast on the screen. It's always best to use sans-serif fonts on digital signage displays. There is a wide variety of fonts in this family, and bold or italic text can be used to highlight important phrases. Make sure text is legible up close and from a distance. Avoid all caps. It's hard to read and can come across as aggressive. Pacing is Crucial When using scrolling images or text, slow down the timing in order to allow the audience to consume the information. Often the screen freque
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