What Kind of Signage Your Business Needs

Every business requires a well-thought out and informative signage. Product display isn't the only place a shop should have signs. There are various types of signs that your business should use.

Directional Signage

If your store have a whole lot of inventory, it's important to have signage throughout so that consumers know where that are able to find what they need. For example if you go into a mart, you will usually find signs above every aisle guiding customers to what they will find there. This in turn will make shopping experience easier for your customers.

Deals Signage

If you run a promotion with your business, you should find a way to highlight your deals. Use signs to indicate your deals and for easier comparisons of prices before and after the discounts.

Outdoor Signage

Depending on your store location, it may be helpful to also have signs placed outside of the entrance to your store. This is your chance to convince consumers to walk inside and see what you have, so make it count! Change this signage frequently so you can keep customers updated about new products, deals, discounts, and special events. Don’t be afraid to inject a little of your brand’s personality into this sign. This is the first thing a customer will see as they approach your store, so you want to make a lasting impression.

Persuasive Signage

Create a sense of urgency so customers know that they must act fast to take advantage of a deal. Or get a limited stock of a new product before it sells out. Which of these types of signage do you think is most important? Were any left off of the list? Share your thoughts in the comments below!

Comments

Post a Comment

Popular posts from this blog

Things to Think Before Embarking for Your New Signage

When it comes to signage, most of the times it's about creative. The colors, the size, the structure or even the uniqueness. We all love the cool looking signage for our business or even simple signage that indicates a promotion going on. Basically signage its something to pass a message across. But at times, even the best designed signage could become redundant or even an internet meme. Keeping it Simple or Universal Ever had that time when you're soon to become a disaster made in hell, rushing through crowds, alleys or a maze looking for the nearest restroom. Only to find a weird looking sign or signs that you are not even sure whether it's for the male or female or it's a universal kind of restroom. Only for you to peak in like a pervert searching for clues or urinal bowls, cause you don't have the time to wait for the first scapegoat to scout it out for you. Yeah we're talking about the exceptionally beautifully designed toilet signs that makes no sense e...
Read more

Content For The Digital Signage

Medium used to convey information requires engaging content and digital signage is no different. From the copy to the font chosen, digital signage has certain nuances and size constrictions that need be considered in order to successfully reach the target audience. Keeping Things Simple Consider using black-and-white text for optimal legibility and include color through images and headlines. It's best to stick with dark text on a light background or visa-versa to ensure plenty of contrast on the screen. It's always best to use sans-serif fonts on digital signage displays. There is a wide variety of fonts in this family, and bold or italic text can be used to highlight important phrases. Make sure text is legible up close and from a distance. Avoid all caps. It's hard to read and can come across as aggressive. Pacing is Crucial When using scrolling images or text, slow down the timing in order to allow the audience to consume the information. Often the screen freque...
Read more