Digital Signage With Build in Audience Analytics

Can you believe it? Artificial intelligence and analytics provider AdMobilize has partnered with display maker media mea to offer off-the-shelf digital signage with built-in audience analytics solutions. It might sound unreal, but gathering analytics and your business metrics from digital signage might just be possible. They are offering digital signage solutions with fully-integrated and easy to use audience analytics functionality according to AdMobilize press release. This high tech solution for business owners will make its debut in Q1 2018. What's mention is; “Now, media mea customers can, with the touch of a button, turn on audience analytics functionality. There is no need for a complicated installation, which, as a result, lowers the barrier to entry for users to take advantage of this cutting-edge audience analytics technology.” The ability to track real time ad performance and customer engagement by hour and by site. Even amazing is capability to target content towards both audience demographic and emotion. All analytics captured will be fed towards a cloud based dashboard or API that allows users to assess results, performance and able to identify trends allowing you to make adjustments towards the displayed content. “We understand that data analytics are a critically important component of the future of the digital signage and DOOH advertising markets; brands don’t just want to display advertisements and content, they also want to better understand those who are viewing it and engaging with it,” says media mea GM Mohamed Ghalayini. “Through this partnership with AdMobilize, we’re now able to provide our global network of customers with market-leading custom digital signage solutions that come fully-equipped with audience monitoring and reporting capabilities.” “Plus, because AdMobilize supports a variety of signage formats, we’re provided the flexibility we need to include analytics in all of our custom display projects.”

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