Content For The Digital Signage

Medium used to convey information requires engaging content and digital signage is no different. From the copy to the font chosen, digital signage has certain nuances and size constrictions that need be considered in order to successfully reach the target audience. Keeping Things Simple Consider using black-and-white text for optimal legibility and include color through images and headlines. It's best to stick with dark text on a light background or visa-versa to ensure plenty of contrast on the screen. It's always best to use sans-serif fonts on digital signage displays. There is a wide variety of fonts in this family, and bold or italic text can be used to highlight important phrases. Make sure text is legible up close and from a distance. Avoid all caps. It's hard to read and can come across as aggressive. Pacing is Crucial When using scrolling images or text, slow down the timing in order to allow the audience to consume the information. Often the screen frequency is too fast, leaving the viewer frustrated and unable to digest all of the content. However, leaving the screen for too long can be equally damaging to the message. We recommend keeping each item/screen play time under 7 seconds. Grab Attention With Visuals Use dynamic text and images. text and images must be dynamic. If brand imagery is being used, keep brand-icon usage consistent with usage in other media. Keep brand colors running throughout the screens to keep brand recognition throughout the presentation. Call to Action Place a call to action on every screen — Start a call to action with a verb, keep the verb and subject close together, and embed it in each screen being used (e.g. "Get Yours Today," "Get Started Now," "Try it for Free," etc.) Keeping motion to a minimum Too much motion can have a detrimental effect on the message by distracting the viewer. When using motion, keep a logo or text box static as a grounding point on the screen. Motion on the periphery is more subtle than motion in the middle of the line of sight. The most important features should be static.