Things to Think Before Embarking for Your New Signage

When it comes to signage, most of the times it's about creative. The colors, the size, the structure or even the uniqueness. We all love the cool looking signage for our business or even simple signage that indicates a promotion going on. Basically signage its something to pass a message across. But at times, even the best designed signage could become redundant or even an internet meme.

Keeping it Simple or Universal

Ever had that time when you're soon to become a disaster made in hell, rushing through crowds, alleys or a maze looking for the nearest restroom. Only to find a weird looking sign or signs that you are not even sure whether it's for the male or female or it's a universal kind of restroom. Only for you to peak in like a pervert searching for clues or urinal bowls, cause you don't have the time to wait for the first scapegoat to scout it out for you. Yeah we're talking about the exceptionally beautifully designed toilet signs that makes no sense either way. Keep it simple. The universal sign has always been easily understood. Heck I don't speak the same jargon as your toilet signage designer.

Less Contradiction Less Cluster Less Mess

Okay one sign is fine, two signs can be better, three signs you might need to start thinking things through. That can be road signs, or sale signs even direction signs. How much attention span do you think we have? For drivers, how much time do you think they have to look through a clustered of signs? Ain't nobody going to stand there for 5 minutes looking through all the signs pointing into all different directions. We know signs helps, we know the signage is there to tell us something. But when its a claustrophobic signage gathering. That shit ain't going to help anyone (maybe a really lost soul.) Plan your signs, if it's for directions plan it in a hierarchy system. Starting with the nearest, or group it up for one direction then further dissect them. You have 'alphabets' to your right and 'numbers' to your left. Then that will be 'A - G', and 'H - L' or something further down the right lane. Don't go be stuffing everything into 1 single spot and no other directions or signs further down the road.

With Great Technology Comes Great Responsibilities

We all love interactive we all love convenience, comes the touch screen and everybody goes crazy. We're speaking about those interactive floor plan touch screen mumbo jumbo direction signage. You going to make those, maintain them. Don' wait till the end of the day to clean the screen. On a hot day, 1 hour or even 2 hours in, your touch screen starts to becomes hit and banging screen. The detection starts becoming blurry. And what about those digital signages, that runs the same video day in and day out for over a year. Oh come on, you paid good money for those signages. Don't be lazy, update them with your latest promotions or attractions. Nobody's going to watch the same video for a year. Soon it will just be noise.... and noise it will just be...